5 Essentials for PR Newbies

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Recently graduated and think you have what it takes to make it in the world of public relations? Well, you may want to think again and do some research before entering the ever-changing field of public relations.

The pr industry is constantly changing, with the evolution of the Internet and the introduction of social media platforms, pr professionals continually have to keep up with the new technological advances of the times. Most likely, they are not set to an eight-hour work day and sometimes they even work on weekends. And with numerous competitors out there, you have to be savvy enough to deliver exactly what the client wants, with a price tag they are willing to agree on.

So if you think you have what it takes, here’s what you need to do:

Network. I cannot stress enough how important networking is. Public relations is no longer a cover letter and résumé industry; it’s a who you know industry. Yes, your cover letter and résumé are still important, but making connections with professionals will provide you with an edge over the other applicants. So join organizations, such as PRSA, and attend their New Pros events. You need to invest yourself and show others that you are passionate.

Perfect your written communication skills. Let’s face it. If you don’t have the skills to write a press release, you’re probably not going to make it in this field. I recommend all pr newbies to write as often as they can and establish their voice at a young age. Blogging is always a good addition to your résumé.

Think teamwork. Most pr professionals work as part of a team and the earlier you realize the importance of teamwork, the better. Make sure you carry your weight by thinking of new and creative ideas and if a teammate stumbles, help them out. You’re not going to get an award for MVP, but you will make your team look great in front of the client and your teammates will respect you in a different light.

Read the news. Be it via social media channels, news websites, or traditional newspapers, read the news. It is extremely important to keep up with current events and have a general idea of what is going on in the world.

Put in extra time. No matter what your job contract says, you will rarely ever work an 8-5 job inthis field. Your clients have the ability to call you whenever they need your services, be it Monday at noon, Thursday at 8 p.m. or 7 a.m. on Saturday. A job is 8-5, but a career is not and putting in those extra hours will help your boss see you potential and help you achieve your career faster.

In the end, you will see that public relations is not an easy career path. Don’t get me wrong, it is very enjoyable, but if you’re looking for a simple 8-5 job, you may want to begin looking elsewhere. It is based upon relationships with your boss, your co-workers, journalists and most importantly, your clients. So if these five characteristics describe you, get out there and start building your career.

To read the original post from which I got my inspiration, click here.

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