Racing into the Auto Industry: My Interview with KMZU

Back when I was still in college (those days seem so long ago!), I was focused on having a career in the auto racing industry. And I actually had quite a few contacts to make it possible. But since then, I’ve decided on a different direction that would broaden my perspective and provide several more learning opportunities along the way.

I few days ago, I began reminiscing about the experiences I had in my senior year of college and stumbled upon this radio interview I did post ZF Fan Reporter at Watkins Glen International. And I thought, why not share it on my blog?

Radio Interview: Brooklyn Lutz Races Toward Her Career 

Let me know what you think!



Industry Talk: Healthcare

When I decided to pursue a career in public relations, I always imagined myself working in either the sports or entertainment industry, so I never really expected myself to end up in the healthcare industry. But honestly, I wouldn’t have it any other way.

Healthcare is a continually evolving industry. An industry that will never lose its importance. I guess the part that intrigues me the most, is the numerous opportunities it offers to enhance my knowledge. Each day I’m at the office, I learn something new, from some of the smartest people I’ve had the privilege of meeting and working with.

From spending only a short while in the fast-paced world of healthcare, I’ve filled my days with researching and reading regarding my firm’s clientele, but also about this year’s forecasted trends. As healthcare continues to evolve and move forward, here are the top trends dominating the industry in 2015.

1. Wearable devices
People are becoming more and more interested in tracking their steps, calories and sleeping patterns, and companies like FitBit, Nike and Garmin and creating devices that can do just that. With a very affordable price tag, these products will soon become a household must.

2. Mobile health apps
Mobile healthcare apps make diagnosis and getting treatment much more convenient and simple. Companies such as WebMD offer all the information patients need to know without having to make a trip to the doctor’s office.

3. Do it yourself healthcare
Consumers are always looking for new ways to do things themselves and digital technology is paving the way for this new trend. So expect to see 2015 full of new digital healthcare startups, especially a rise in mobile health apps and devices.

4. Privacy
Although consumers are looking for convenience and simplicity, they aren’t willing to sacrifice secure data or privacy. In fact, 65% of consumers state that data security is more important than convenience. So companies will begin looking for the perfect balance between offering convenience and keeping their patients’ information private and secure.

5. Big partnerships
Partnerships are increasingly important in the world of healthcare. And all companies are trying to get a piece of the action, whether it be with wearable devices or research for new technology and medicines. A recent survey stated that more than half of consumers would choose a healthcare company that partnered with others to improve success.

According to these trends, the healthcare industry is in a great place, with new innovation just around the corner. So if you’re thinking about a career in public relations or communications, I’d definitely recommend giving the healthcare industry a try.


The Search is Over!

I cannot believe it! After three amazing years studying public relations with some of the most amazing people I’ve ever met, I am finally a proud University of Central Missouri alumna! And to top things off, my internship/job search is complete as I’ve accepted an amazing internship at a firm in San Francisco. So needless to say, I’ve had a pretty amazing month so far!

Three months ago, when I began my job search, I applied for 56 jobs across the country and even a few in Canada. I was expecting to just accept any job offered to me, no matter where or for what company, but as I began interviewing for positions, I knew that would not be the case.

Ever since I visited San Francisco four years ago, I knew I wanted to live there someday. I would have never expected to receive such an amazing opportunity in such an amazing city. But in all honesty, I’m more excited for the actual internship than I am to be living in San Fran. Working for such a great agency will allow me to put my skills to the test and gain real world experience in the pr agency business.

And I cannot express how great it feels to finally know where I’m headed. Sure I always knew I’d be going somewhere, but having an actual direction and job to go to is absolutely amazing. So even though it’s extremely sad to be ending the UCM chapter in my life, another chapter is just beginning and I couldn’t be more excited.

Mastering the Age Old Art of the Thank You Note

It’s 1942. You’ve just heard of a job opening at the bank down the street. You walk to the bank, ask about the job and are immediately taken into a room for an interview. After the interview, you go home and write a thank you note expressing your gratitude to the employer for taking the time to speak with you. You hand deliver the note the next day. You’re hired on the spot.

It’s 2014. You’re scrolling through your Twitter feed and you see that some company in Los Angeles is hiring an entry-level graphic designer. You click on the link, read through the description and decide this is something you’re interested in. You submit your online application. Two weeks later, you receive an email from the company stating they’d like to bring you in for an interview. You dress up nicely, polish up your portfolio and kill the interview. You go home thinking you nailed it, but never hear from the company again.

What’s the difference between these two situations? (Other than the extreme time change of course.)

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Graduating? It’s Time to Turn Your Skills Into a Job

Well look at that. It’s time for another post about graduating, job searching and everything in between!

This past weekend, I had the opportunity to attend my favorite public relations event of the year, #PRSSAKC Summit. Held at the UMB Field Club at Sporting Park, it was a full-day event that involved Q&A panels, media presentations, crisis communication overviews and my favorite (and most relevant to me at the moment), job search tips from a professional recruiter.

I’ve slowing been beginning my job search and after hearing her presentation, I realized that I was kind of approaching it the entirely wrong way. But, I mean, how was I supposed to know? The only job searches I’ve performed have been for summer jobs and internship gigs. So how did I know there was a right and wrong way to go about searching for jobs?!?! And I’m guessing that I’m not the only one who’s in this predicament. For that reason, I’m sharing the top five tips the recruiter pointed out about performing an entry-level job search – or any job search for that matter!

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October – A Month Full of Memories

Work, school, PRSSA, eat, sleep, REPEAT. I’ve been so busy lately that I’ve barely had time to blog. And when I have had a few minutes to write up a post, it’s been inspired by something PR related or my recent freaking out about graduating soon and having to find a job! So this post is dedicated to all of the fun things that have made me happy during the wonderful month of October.

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Got an Interview? Time to Kill It!

So you’re close to graduating. It’s the middle of October and you’re freaking out because you’re done school in less than two months and you still don’t have a job.

Welcome to my life. Although my predicament is slightly different because I’m looking for a specific job, rather than any job, I’m still freaking out. I’ve got all the tools to get a job – a great résumé, a bachelor’s degree and plenty of experience, but how am I supposed to make someone else realize that I’m going to be the right person to hire when the only professional experience I’ve had are unpaid internships? I’m not going to lie, I’m very confident with my résumé and cover letter writing skills and my ability to network when it counts, but that’s only the first step to getting a job. What about the interview, and the second interview, and sometimes even the third interview? Do I have the skills I need to continually impress my future boss and make them believe I’m the right person for the job?

Thank goodness I have amazing professors and PR pros willing to speak at my PRSSA events, otherwise I might have missed a few of these key tips for going into an interview:

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